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Google Ads
RideAlike is a Canadian car-sharing platform, designed to bring a community together to provide and rent cars from each other through their app. This company promotes car access over ownership, which is a rising trend for Milennials and Gen Z people who want transportation without the hassle of car ownership fees. This startup needed brand awareness to reach a platform of eager car renters (Guests) and car owners (Hosts) willing to rent their vehicle to earn a passive income.
Ahira's ad campaign quickly became the 11th highest-performing ad among all of RideAlike’s campaigns in just four days, with 100k+ impressions.
The following are a preview of the ads. Additional performance analytics are available upon request.
Event Planning
Ontario Vehicle Innovation Network (OVIN) hosted a trade-show with approximately 200 guests for the automative industry to shed light on startups that are driving innovation forward.
In preparation for this event, Ahira connected with key decision-makers in the City of Markham to coordinate, plan, and prepare for the first government funded event in this sector. She also designed the life-sized car cutout, as well as all accompanying details for the booth.
Please play the video for a recap where you will see the following keynote speakers interacting with RideAlike: Victor Fedeli, Minister of Economic Development, Job Creation and Trade, Steven Del Duca, Mayor of Vaughan, Frank Scarpitti, Mayor of Markham, and Raed Kadri, Head of OVIN.
Ahira wrote and released a press release covering this event here.
Expand each post for more information.
Web Development: Freelance
Collaborated with the brand manager to design this site, including content strategy, web layout and UX design
UX Design: Waldo Project
Royal bank of Canada (RBC) needed a promotional campaign for Waldo; an internal hybrid-work organizational tool available on the One RBC mobile app that lets you share what days you plan to be in the office and stay connected with your network of team members. This tool was an integral part of returning to premises on a two day weekly basis after the pandemic. The following are all the promotional items to encourage the usage of Waldo for all RBC employees. All the UX design for Waldo including the logo, GIFs, and advertisement was produced and executed by Ahira. The following promotional advertisement was released in all internal RBC offices worldwide.
Brand Awareness Campaign: Podbean Pro
Podbean Pro is RBC's internal podcasting app. The campaign goal was to increase brand awareness with at least 500 app downloads. Podbean Pro was positioned as an alternative to music that would entertain employee commute as they start returning to office. This campaign yielded 900+ downloads, a record-high engagement from an enterprise contest. The following are all the campaign assets that were created, planned, and implemented by Ahira.
Expand each post for more information.
E-Commerce: Rockwell Razors
Rockwell Razors is a small, thriving e-commerce business selling products in the wet-shaving industry. With a growing following of 22k+ on Instagram and a close knit community of avid shavers, Rockwell had one goal: to be on every bathroom counter across the globe.
The following ad assets were created by Ahira, the Digital Marketing Manager, and used to run Facebook/Google/Instagram ads, or as promotional assets in campaigns and across social media platforms. The goal of these assets were to tap into an expanding market: young people who are looking for safe and reliable razors to add to their self-care routine. Expand each post for more information.
Logos designed by Ahira
Klaviyo: Email Marketing
Experienced with Klaviyo: the leading e-commerce marketing platform within Shopify. Klaviyo is an email marketing software with an elaborate built-in database that tracks consumer behavior across all channels for a business. This is a sample of an email for Rockwell Razor's Model T razor.
Ahira Arnaz
Looking for a creative strategist who can transform your digital experiences? With a deep understanding of user needs and a passion for creating intuitive interfaces, I can help you take your product to the next level. Ideas don't get left in the drafts here, I help bring your vision to life. Explore my portfolio to see how I've helped businesses like yours succeed.